The value you ultimately get from webcast services comes down to the technology that deploys it. Not all work the same. Even some of the bigger named options like WebEx or GoTo Meeting can’t handle the large loads that a conference requires, offering little more than a board meeting scenario. Other services don’t include as many interactive features, and your staff would honestly be better off researching on Wikipedia and Google. Always shop for web conferencing services carefully. If the technology doesn’t deliver, you’re getting shortchanged.
Headcount
This is usually the biggest roadblock for conference planners looking to switch to webcast services. Many companies simply can’t handle the heavy loads required. These services are little more than robust staff meetings, sort of like an enhanced version of Skype. Keep looking. There are several emerging webcast services which allow you to manage online conferences for up to 1,000 or more heads. The technology allows volume, so always demand it as a consumer.
Sharing
If your team can share ideas, opinions and even feedback about the teleconference, your webcast services might as well be stashed in a box. A webinar should not be isolating. At its best, its as interactive as a traditional conference. People’s opinions matter. Sharing them is what the conference is all about. Stress interaction when shopping for web conferencing services. Interactive conferences are the best way to inspire collaboration. It’s the interactivity of webcast services that help break down the walls and establish connections.
Multiple Speakers
Have a panel of speakers? Make sure you get webcast services that allow multiple presenters. At a conference, it’s the natural interaction of specialists in the field that drive the communication and make it interesting. Web conferencing services that allow multiple speakers are crucial. Anything less sells the conference short.
Live and Not so Live Content
Conferences are useful for sharing as well as teaching. Sometimes, videos need to be on demand, but other videos are best delivered live in order to keep the interactive element. Make sure the platform supports both, and allows interactivity whenever possible.
Pay as You Go
If you don’t regularly host webinars, make sure to go with web conferencing services that allow you to pay per event. That way, you only pay for what you use. Why subscribe to a service you only need once in a while? Don’t buy a license from webcast services. Pay by the conference.
