With the ever increasing graduate Jobs market with more and more recruiters using a jobs board as a way of advertising then there is no doubt that many employers need to consider optimising their vacancies to help fill the position.
There are many job boards elements that could do with tweaking and optimising to help improve conversions however, there are four mandatory elements that needs to be included but most employers fail to consider. These are:
* Cost effective job boards
* Relevant job boards
* Incentivise businesses
* Offer Bonus Services
Cost effective job boards
In order for you to have a jobs board that works you need to make sure it is cost effective. You need to make sure that the price is comparative to similar services offered online otherwise you are pricing yourself out of the pack. You have to consider that online recruitment services are competing with an array of other advertisers that are looking to secure the same business as you, such as radio advertising and press. The price of online media has its advantages as it is usually one fifth the price of traditional advertising, however, if the price isn’t right you will fail to secure a service.
Relevant job boards
You need to make sure that the graduate jobs you are advertising, the prices charged to the agencies and the response rate from suitable candidates is deemed profitable to both the job boards advertisers and the agencies. If the price charged to the agency outweighs the benefits and more importantly the investment then it is unlikely that they will choose to do business with you again. In order to optimise the conversions you need to identify and match together the graduate jobs ads on the job boards and the relevant candidate as best possible, providing a constant influx of candidates to the employer. By collecting as much useful and relevant information about the candidate you will improve their chance of securing a job that matches there description.
Incentivise businesses
There are many ways you can reward both large and small businesses to encourage repeat business. For businesses where large volumes of graduate jobs are generated you can offer bundles or flat fee arrangements. Bundles usually come in the form of a fixed price for a certain package. Flat fees usually involve unlimited graduate jobs ad placements over a set time. For businesses where fewer graduate jobs ads need to be placed, for every few placed you could offer free advertising.
Offer bonus services
Besides posting graduate jobs ads the job boards can also be used for other reasons that can be deemed beneficial to the agency and candidates. Hosting CV’s for potential employees that are set out correctly, clearly demonstrating key skills and experience will not only help the candidate find a job that will match their skills but the agencies will be able to see that they are getting a steady stream of relevant candidates without having to advertise elsewhere. This means that they will continue to use your services.
