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Acupuncturist as a Career Advice by an Expert

Qualifications and Training

In order to apply to the British College of Acupuncture. applicants must he registered with one of the following professional bodies: General Medical Council. General Dental Council. Chartered Society of Physiotherapy, Royal College of Veterinary Surgeons. General Council and Register of Osteopaths, British Chiropractic Association, General Council and Register of Naturopaths. or be a state registered nurse, a registered general nurse, a radiographer or hold a similar qualification.

The course lasts for three years and applicants may take an advanced course lasting a further two years. A Chinese herbal course is open to students who have graduated.

Personal Qualities

In addition to possessing the necessary medical knowledge, acupuncturists must be able to put patients at their ease and gain their confidence.

Starting Salary

Salaries vary depending on number of patients and amount charged. After qualifying. acupuncturists may practice on their own, or as they choose.

Further Information

British Acupuncture Association and Register Ltd, 34 Alderney Street. London SWIV 4EU

The British College of Acupuncture, 8 Hunter Street, London WC1N IBN; 0171 833 8164

Working in Complementary and Alternative Medicine, Kogan Page

On behalf of their clients, advertising agencies study the product or service to be advertised and its market, then plan how it should be sold and distributed and how the media might he used to the best advantage.

Account Executive

He or she is responsible for a particular client or group of clients, interpreting the client’s wishes: coordinates and supervises the work of the different creative groups within the agency, eg creative’s. account planners, copy and script writers, seeks advice from other experts such as media executives, and then presents the ideas most likely to meet with the client’s approval.

Account Planner

Some agencies employ full-time planners. On the marketing side they are involved in annual planning and in making longer-range plans for the future. They also may plan future campaigns for particular accounts and consider the long-term position regarding media advertising. Apart from knowledge of the activities being planned, account planners need imagination, common sense and an ability with figures.

Market Researcher

The function of market research is to provide information about the needs, likes and dislikes of the potential consumer and of the client, and to indicate how a particular product should be presented. Information is gathered by interviews, surveys and questionnaires involving considerable research and skill in the interpretation of statistics.

Media Executive

He or she provides expert advice on which medium will best suit the particular campaign – television, cinema, posters, newspapers, journals, and also negotiates for the most economical rates.

Pankaj Kumar is the author of this article and he writes about career news and other matters. For further detail about Jobs blogs and UNO Jobs please visit the website.