On behalf of their clients, advertising agencies study the product or service to be advertised and its market, then plan how it should be sold and distributed and how the media might he used to the best advantage.
Account Executive
He or she is responsible for a particular client or group of clients, interpreting the client’s wishes: coordinates and supervises the work of the different creative groups within the agency, eg creative’s. account planners, copy and script writers, seeks advice from other experts such as media executives, and then presents the ideas most likely to meet with the client’s approval.
Account Planner
Some agencies employ full-time planners. On the marketing side they are involved in annual planning and in making longer-range plans for the future. They also may plan future campaigns for particular accounts and consider the long-term position regarding media advertising. Apart from knowledge of the activities being planned, account planners need imagination, common sense and an ability with figures.
Market Researcher
The function of market research is to provide information about the needs, likes and dislikes of the potential consumer and of the client, and to indicate how a particular product should be presented. Information is gathered by interviews, surveys and questionnaires involving considerable research and skill in the interpretation of statistics.
Media Executive
He or she provides expert advice on which medium will best suit the particular campaign – television, cinema, posters, newspapers, journals, and also negotiates for the most economical rates.
Copy and Script Writers
So administrative management is at least an element of all managers’ and most professionals’ jobs, whether they are employed in finance, personnel, the Arts, facilities management, purchasing, marketing or general administration. The ability of an organisation to manage its administrative operations effectively in this era dominated by information technology is often crucial to its success or even survival. This is a sector that offers potential forpeople to start in clerical and junior administrative jobs and to proceed to any level according to their capability and qualifications. Administrative management is a key process in all industries and throughout the public sector.
Qualifications and Training
The Institute of Administrative Management (JAM) offers a range of professional education qualifications including the certificate, diploma, advanced diploma and BA(Hons) in administrative management.
IAM qualifications are offered through colleges, universities and distance learning providers..The IAM has 12,000 members throughout the world in jobs ranging from administration officer to chief executive; 42c, of members are senior executives or board directors.
Personal Qualities
Individuals who enjoy organising and who work cooperatively with other people will find satisfying opportunities in administrative management. They should he numerate and effective communicators – verbally and in writing. An aptitude for using computers will increase dramatically the number of opportunities for a career in this field.
Starting Salary
Salaries in this diverse field are very varied. Supervisory posts start at around 12,000-5,000 per annum, depending on qualifications, experience and special expertise (eg high levels of skills in IT). Managerial grades start at around 18,000 per annum and the most senior IAM members and fellows are paid at company director levels.
Further Information
Pankaj Kumar is the author of this article and he writes about career news and other matters. For further detail about Jobs blogs and Jobs on Email please visit the website.
