People have relied on word of mouth to keep themselves updates with regards to the jobs. It has lead to lack of proper and complete information about what are the latest jobs, trends that are prevailing in the market. For this very purpose the employment newspapers were introduced. It has become one of the major sources of job market information providing an insight into the latest happenings, trends of global job market. These newspapers are published daily, weekly, bi-week, fortnightly. They are published in English and other regional languages. It covers different sectors such as Banking, IT, Government etc. It has become one of the most preferred choices of employees for publishing their vacancies. From temporary to freelance to contract based, all kinds of jobs are published.
Whether it is an experienced professional wanting a job switch or a fresher looking for the first job, everybody can find the job which suits their needs. The aftermath of recession left many people jobless and an employment newspaper became the buzz-word for the job seekers. The manpower shortage across various sectors, slow and steady growth of the market has opened up scores of job opportunities. The newspaper has adapted to changing times going virtual and is now available online. This has resulted in mutual benefit for both, employee and employers. Now access to latest job opening is just few clicks away. It has proved to be a boon for retired professionals and those looking for part-time jobs as well.
Besides job openings, the paper also carry articles coverings various facets of job market. This includes interview preparations, coping with changing job requirements, hottest trends in job market etc. From a metro to a village, the employment newspaper has far wider reach as compared to TV and other media. Due to its small size, one can carry it along anywhere. On the monetary front, it is very cheap and a year’s subscription should not cost more than Rs.400.
One of the drawbacks of employment newspaper is that the companies do not consider it as effective enough for jobs that have high skill or specialized degree as its major criterion. Also due to popularity of internet people prefer to search jobs online rather than buying a newspaper from newsstand.
